We live in a digital age. Most business is done, tracked, and advertised via computer. I think people are beginning to substitute good old fashioned networking for social media. I see a lot of disappointment with business owners when traditional and non-traditional marketing fails. Business owners invest money and time into “marketing” but leave behind the most important aspect of branding, networking. Networking is the basis for all marketing. Marketing and networking is something you should be doing all the time. I see digital networking sites and marketing efforts as landing sites and references for your business. Building a strong personal relationship with clients, potential clients, vendors, and employees is one of the strongest ways to solidify you and your business in any market. All of your networking efforts should lead back to your social accounts to solidify your place in the market but they must begin face to face in some fashion. Networking is also the fastest way to cash. One of the most obvious things that new business owners miss is that without incoming revenue there is no business or there will not be a business for long. We get caught up in pursing our passion and forget the practical side of things. That is one of the areas a business coach can propel your business to success. I am able to help a business owner formulate a plan, have it in place and adjust as things change day to day. We either adapt or die. That is a fact of life. Everyday you need to improve on what you did the day before. This is nearly impossible without a plan to execute and a cheerleader to help you stay the course. Another great aspect of networking is it expands your horizons and your brand. You become part of things that would have never been a possibility if you had not been a part of your network.